2018 https://www.emerald.com/insight/content/doi/10.1108/AAAJ-06-2017-2957/full/html?casa_token=SD9Ew6PqRF0AAAAA:ThauGha-3iBydjCEUZRBbN_seVy_m7NxN8cqWlmmMzi-J89xoYZARNjKQ0Y7pN0cmcYq3L_R0XAdUexNPWAr4UT50QoSBJ8QtZ1i4K_BaS4xiGW7rLtH Academic paper